They do not have to check quality of the products being offered.Ĭonsumer to consumer ( C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The sites are only intermediaries, just there to match consumers. A common example is an online auction, in which a consumer posts an item for sale and other consumers bid to purchase it the third party generally charges a flat fee or commission. Ĭonsumer to consumer (or citizen-to-citizen) electronic commerce involves the electronically facilitated transactions between consumers through some third party. Other types of markets include business to business (B2B) and business to customer (B2C). In customer to customer markets, the business facilitates an environment where customers can sell goods or services to each other.
Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service. ( August 2022) ( Learn how and when to remove this template message)Ĭustomer to customer ( C2C or consumer to consumer) markets provide a way to allow customers to interact with each other.
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